Following Rafa Nadal’s epic victory over Federer i thought i’d bring up a cool art installation that could be seen at Wimbledon. Before i get to that though… How good was the final! I think it was inevitable that these two would meet in the final but i don’t think anyone thought it would live up to the hype. I think the most interesting challenge going forward is… can Federer win at Roland Garris? I would love to see genuine competition at every major. Throw in Djokovic and maybe someone like Murray on hardcourt and it might get very interesting over the next few tournaments.
HSBC enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis tournament. Harnessing seedling grass light sensitivity, Ackroyd and Harvey, who are known for similar work worldwide, record photographic images by projecting black and white negatives onto grass as it grows in a dark room for 12 hours per day for more than a week. The grass grows in accordance to the modified light exposure, thus the photo “develops” on a living canvas. Three people featured who represent the essence of Wimbledon: Tara Moore, competing in the qualifying tournament; Eddie Seaward, head groundsman at Wimbledon for the last 15 years; and Lizzie May, a coach for the Wimbledon Junior Tennis Initiative.
The fact that this is a campaign for Lost on Fox got my attention straight away. I love the show and i also love what they have done here too. I think a really cool teaser campaign would have been the perfect compliment to this campaign. This would have created additional hype to a seemingly successful campaign.
Lost starts when flight 815 of Oceanic Airlines had an accident in the jungle. They decided to build a piece of a plane, at real size, and place it in one of the most transited and strange spot where you can find a plane: the Tropical Garden of Madrid’s main train station. Over 100.000 daily impacts at the Atocha Railway Station. 40.000 visits on Youtube during the 15 days of campaign. Mentions on web sites, forums and blogs. Coverage on radio, print and TV.
This ambient campaign for Eisenbahn is kpretty much targeted to guys! It’s a quick and funny joke that will probably get the consumer thinking about the brand and more importantly about the key attributes of the brand.
Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.
Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.
We recently ran a hugely successful campaign with Murray Consultants for Postbank for the launch of the ‘Everyday’ account. The campaign was devised with the intention of helping people with their everyday tasks. We got a fantastic response from the public and as you can see from the video we brightened up a few people’s day in the process.
This campaign shows that you don’t always need to have an all singing all dancing campaign. It is more important to embrace the characteristics of the brand and communicate this in the appropriate medium.
As mentioned earlier, i attended the IIA Congress last Thursday. The event was very well organised and i learnt some useful tips. I would have like to learn a little bit more about upcoming uses and applications of digital media but not to be unfortunately.
One of the speakers, Barry Meehan, from www.worldwidecycles.com gave a very good insight into how a small business can use a blog to promote its products and services. Again, it was not cutting edge technology but the hour was very interesting and packed with real life experiences. Check it out here http://worldwidecyclesblog.com
Let me know if you attended or if you have any further thoughts on the conference.
Having spent the whole week sitting on the couch and gingerly hobbling around Sandymount following my operation i attended the IIA Congress. I will put up a post about the event when i can.
Spotted this campaign from Big Brother in Australia. Very good use of bluetooth technology. I am not sure what the regulations for sending unsolicited text messages in Australia are but i think it is a clever hook. Do you think this would work in Ireland? To be honest it could be used for numerous competitions and launches. No doubt it will be replicated very quickly!
Surprising communication of the product message: Condomi Max.Love helps avoiding premature ejaculation. To showcase the problem of premature ejaculation they produced the detective novel “Deadly Rhododendron”. The climax is the first sentence on page one, followed by sixty pages of nothing but apologies. On the last page you get their product message: “Reaching the climax to soon? Condomi Max.Love can help.” We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Their placement was for free. Their detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following the campaign.
A great way to create talkability about a topic considered very much to be a taboo. From speaking to a number of people last week it appears that Germany is far more open as a society to discuss topics that would be considered taboo in Ireland. Has the Celtic Tiger not led to a more open outlook within Irish society? Answers on a postcard to the usual address!
