Mmmm… Jelly Tots!

How cool! A Jelly Tots lift… If i was a kid i’d love a go in this lift. Actually, who am i kidding, i’d love to be in the lift now!

Vivas Human Foosball

Check out the Vivas Human Foosball in the IFSC. We had a fantastic time organising the  campaign.

Marketing Events Increase Purchasing Intent

Event marketing can increase a consumer’s purchase intent by up to 52 percent, according to the Advertising Research Foundation’s new study, “Engaging Events Pay Out.” Purchase intent rose 11 percent to 52 percent among consumers who attended brand-sponsored events including sports championships, walkathons and theme park sponsorships. Coca-Cola, Frito-Lay and State Farm were among the 12 companies that were studied across six different events. Harris Interactive, Rochester, N.Y., polled approximately 5,000 attendees online after the events’ conclusions to derive the results.

Find out more here in Adweek.

Growth of Experiential Marketing

A new survey of marketers released today reveals widespread plans to increase usage of and spending on experiential marketing in 2008.75% of marketers surveyed by Jack Morton Worldwide in the US, the UK, Europe, China and Australia affirm they will increase spending on experiential marketing in 2008. Of those planning an increase, half plan to spend 5-10% more than in previous years, 12% will increase spend by 11-25% and almost one in ten says they will increase spend by over 25%.

The global survey of almost 300 marketers revealed the level of significance now placed on the marketing function by industry professionals — 70% of whom say that experiential marketing is extremely or very important to their organizations, and 71% of whom report that experiential marketing will become increasingly important in the year to come.

The survey results come after a year of intense debate over the future of traditional and non-traditional marketing media fuelled by the demand for new ways to reach increasingly sophisticated and selective consumer audiences. Experiential marketing’s unique ability to reach, engage and make relevant connections with audiences has contributed to its growth in this climate. Highlighting this point, 93% of respondents agreed that experiential marketing generates advocacy and word of mouth recommendations — the ultimate “user generated content” in an era of increased consumer control and hunger for authenticity. 92% agreed that experiential marketing both builds brand awareness and brand relationships. 77% also stated that it generates sales and leads.

The survey also reinforced the need for brands to “do” more and “talk” less. 98% of respondents agreed that “brand experiences that deliver on brand promises are central to building commitment and loyalty”; 99% concur that “what a brand does is as important as what a brand says.”

Marketers agreed that demonstrating ROI on experiential marketing is a key area of interest and opportunity. Measurement was identified by respondents both as the #1 obstacle to their successful deployment of experiential marketing and as the #1 topic they’d like to learn more about.

Bottle or Trumpet?

Topvar wanted to create a connection between the brand and ice hockey fans. A plastic dummy of a Topvar bottle worked as a trumpet. They have been giving away these special bottles before the international hockey tournament, which was broadcasted live on television. Fans could support their team and they looked like they were drinking from a Topvar bottle.

Hanging your dirty laundry in public!

A nice campaign from our friends, Torke, in Lisbon.

In order to communicate the 4th season of Desperate Housewives on Fox Life, several clothes lines were spread around Lisbon. One of the dresses was printed with the info about the season premiere.

Is it a bird… Is it a plane…

… actually, yeah, it is!

A very clever campaign from Air Canada.

Snow Way!

Since i am just back from the Alps, this campaign caught my attention immediately. To communicate the fact that there are still 4 resorts in North America that do not allow snowboarding Burton are offering a purse of $5000 to the boarders who make the best video of their ‘poach’ experience at any of the 4 resorts.

Hot Basket!

A unique campaign from Lay’s allowing customers to easily understand the product offering in a fun and memorable way.

Bon Annee

After spending a fantastic New Year in Chamonix we are back for another year of experiential thoughts, ideas and ramblings!

From all at Imagine we hope you have a successful and healthy 2008.