I came. I saw. I apologised!

Surprising communication of the product message: Condomi Max.Love helps avoiding premature ejaculation. To showcase the problem of premature ejaculation they produced the detective novel “Deadly Rhododendron”. The climax is the first sentence on page one, followed by sixty pages of nothing but apologies. On the last page you get their product message: “Reaching the climax to soon? Condomi Max.Love can help.” We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Their placement was for free. Their detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following the campaign.

A great way to create talkability about a topic considered very much to be a taboo. From speaking to a number of people last week it appears that Germany is far more open as a society to discuss topics that would be considered taboo in Ireland. Has the Celtic Tiger not led to a more open outlook within Irish society? Answers on a postcard to the usual address!

I came. I saw. I conquered

To promote Stihl professional chainsaws, they put a coupon and an actual chainsaw on a billboard. After a couple of weeks, they added a performance element: a guy showed up one morning, cut out the coupon and left with it. The board then stayed up with the hole in it.

I really like this campaign as Stihl have brought together various media to show off their products attributes and personality. The involvement of the performance really adds to the spectacle. This is definitely an opportunity for media owners and experiential agencies to work hand in hand.

AMP Yourself

A bike rider, fueled by AMP Energy Drink, powered the billboard’s lights by riding a stationary bike hooked up to a generator.

New in stock!

Just to show the return you can get from clever experiential activity. The cost of producing stickers & postcards for this campaign was USD 2,000. The first month sales were USD 45,000 with a 45% rise in visitors to site. Now, they are results you can’t argue with!

Bright Idea

They have to come up with a relevant, tactical execution to promote the St Elmo’s USP of wood fired pizzas, while simultaneously increasing brand awareness and driving sales of St Elmo’s Woodfired Pizza. South Africa has been experiencing daily power outages due to a national energy crisis. Their client is unaffected by this as their pizzas are wood fired. So, their solution was to inform people of this fact by creating what looks like a normal menu, but it glows in the dark as soon as the light go out. Client maintained sales through power outages when other business suffered. Client was very happy with the end result and consumers were fascinated and intrigued.

Source: http://directdaily.blogspot.com/

Heartbreaking

Marisa Schmidt, a couple therapist, had low budget and the need for a new, simple and direct publicity to reach new clients. Therefore, they decided to create a business card that would have the same impact as publicity piece.

Roach Material

Viral and guerrilla campaign for skateboard and urban culture brand, Zoo York.

 

Softly does it

The challenge was to make potential Volvo customers aware of the Active Four-C suspension system as an option. A tailor-made ambient stunt based on a regional insight: in the UAE the roads are cluttered with speed-bumps and this is were you really need good suspension. They produced a unique speed bump for the entrance to dealership parking lots. They looked real – with one crucial exception: they were made of a soft sponge material. People slowed down, expecting a bounce. But surprisingly they felt nothing. A sign explained: “Never feel a bump again. With Volvo’s Active Four-C suspension.

McCain’s Blender

Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made frozen fruit drink. They use revolving glass doors to give consumers the firsthand experience of being “inside the blender” to get a good look at all the ingredients that make up McCain Smooth-eez.

Hot Stuff

The brief was to raise awareness of Tabasco as the generic hot sause. Research showed that most of their target audience relies on public transport. Their solution was to create a winter-based ambient campaign designed specifically for the commuter market and combined with the USP of Tabasco’s legendary heat. They indentified key commuter locations and then they created a serie of heated bus shelters featuring Tabasco branding and powered by small generators built into the back of each bus shelter. By making Tabasco an integral part of consumer experience and providing a free and useful service, not only did they communicate Tabasco’s direct benefit of heat, but they also created an immediately positive association with the brand. In addition to commuters, hundreds of drivers going past were also exposed to the work. Responce measures showed 91% brand recollection amongst people who had just seen the bus-shelters and they featured in the local press. As part of a wider campaign, and together with a competitive price drop, the piece helped to raise quarterly sales of the standard 60ml Tabasco bottle by 13%.