Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.
Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.
We recently ran a hugely successful campaign with Murray Consultants for Postbank for the launch of the ‘Everyday’ account. The campaign was devised with the intention of helping people with their everyday tasks. We got a fantastic response from the public and as you can see from the video we brightened up a few people’s day in the process.
This campaign shows that you don’t always need to have an all singing all dancing campaign. It is more important to embrace the characteristics of the brand and communicate this in the appropriate medium.
As mentioned earlier, i attended the IIA Congress last Thursday. The event was very well organised and i learnt some useful tips. I would have like to learn a little bit more about upcoming uses and applications of digital media but not to be unfortunately.
One of the speakers, Barry Meehan, from www.worldwidecycles.com gave a very good insight into how a small business can use a blog to promote its products and services. Again, it was not cutting edge technology but the hour was very interesting and packed with real life experiences. Check it out here http://worldwidecyclesblog.com
Let me know if you attended or if you have any further thoughts on the conference.
Having spent the whole week sitting on the couch and gingerly hobbling around Sandymount following my operation i attended the IIA Congress. I will put up a post about the event when i can.
Spotted this campaign from Big Brother in Australia. Very good use of bluetooth technology. I am not sure what the regulations for sending unsolicited text messages in Australia are but i think it is a clever hook. Do you think this would work in Ireland? To be honest it could be used for numerous competitions and launches. No doubt it will be replicated very quickly!
