After a week out of the office, i’m back!
Having spent the whole week sitting on the couch and gingerly hobbling around Sandymount following my operation i attended the IIA Congress. I will put up a post about the event when i can.
Spotted this campaign from Big Brother in Australia. Very good use of bluetooth technology. I am not sure what the regulations for sending unsolicited text messages in Australia are but i think it is a clever hook. Do you think this would work in Ireland? To be honest it could be used for numerous competitions and launches. No doubt it will be replicated very quickly!
Tags: australia, big brother, bluetooth, dublin, sandymount, surgery
