Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.
Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.
Tags: advertising, bathroom, BBDO, Guerrilla, Marketing, New Zealand, Prison Break, soap, TV3
June 3, 2008 at 3:53 pm |
Excellent tag line! I am slightly concerned that I was interested in the blog!