The fact that this is a campaign for Lost on Fox got my attention straight away. I love the show and i also love what they have done here too. I think a really cool teaser campaign would have been the perfect compliment to this campaign. This would have created additional hype to a seemingly successful campaign.
Lost starts when flight 815 of Oceanic Airlines had an accident in the jungle. They decided to build a piece of a plane, at real size, and place it in one of the most transited and strange spot where you can find a plane: the Tropical Garden of Madrid’s main train station. Over 100.000 daily impacts at the Atocha Railway Station. 40.000 visits on Youtube during the 15 days of campaign. Mentions on web sites, forums and blogs. Coverage on radio, print and TV.
June 16, 2008 at 11:15 pm |
I am so confused, why is Lost on FOX in Spain? I get that they maybe don’t have ABC but isn’t it odd that they have FOX?