The brewery that produces James Ready couldn’t afford whole billboards, so they asked beer drinkers to share the billboards and help keep James Ready a buck. Phase one drove people to a website where they could upload any message or image. Phase two featured all the images and messages that were uploaded to give people their very own billboard.
MTV Kiss
For Carnaval. MTV Brazil is inserting Kiss masks in magazines. At this time of the year, people often wear masks and only listen to samba. But not on MTV, which goes on playing rock ‘n roll.
It would be a pretty strange sight to walk in to this office for a meeting!
The guys from Fallon in London that brought us the Cadbury Gorilla and Eyebrow ads are back with a very cool ad for Sony. To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Check out the related videos for a behind the scenes look at the making of the ad. Very cool.
You can find out more about zoetrope’s here.
Zurich
It’s a common belief the friday the 13th is a good day for bad things to happen. It turns out, it’s also a good day to advertise insurance. Using the old cliché of a flower pot accidentally falling on your car, they turned to the streets to create something memorable. On the morning of friday the 13th, people woke up to find rows of broken flower pots strewn across the city sidewalks. As they look closer, they saw small, well branded signs that read: “Today is friday the 13th. Are you well insured? Zurich. Because change happens.” In addition to the signs, they created branded flower labels that doubled as vouchers. Each voucher was good for a complimentary consultation with a Zurich insurance expert waiting in the Zurich agency just 100 meters away. In general, the typically conservative Swiss were very amused, surprised and pleased with the promotion. They noticed a number of people taking pictures with their mobile phones, wich were then found on local blogs. By end of the day, the Swiss and german press had picked up the sory both online and in print. As the installation was being removed, people were still asking for vouchers. A very lucky few even went home with fresh flowers. Best of all, Zurich reported a spike in consultation requests the entire “unlucky” day.
Sponge
They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.
In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.
Not sure this would work in Ireland as we don’t have any S & M mags (correct me if i’m wrong)!
