This Sky Dive school in Switzerland have got the edge on competitors by placing floor graphics in lifts around the country. They are the biggest school but still do not have the largest marketing budget. This is a very inexpensive communication that received extensive TV and Press coverage on top of the obvious experiential element.
It also allows me to gve a quick plug to the Imagine Sky Dive to raise money for Special Olympics Ireland. We are looking to raise €10,000. Feel free to give us a shout if you would like to donate to this excellent cause or if you want to join us on the day!
