Stumbled upon Hipstery thanks to Springwise. It’s a pretty cool site where you can buy t-shirts. All sounds pretty ordinary until you discover that they choose the perfect t-shirt for you. You answer a few simple questions and then based on that information they pick out your tee.
I am very tempted to try it out. Can’t be that bad, can it! I wonder how scientific the selection process is?
This is what Springwise had to say…
In the midst of an explosion of information and choice, are consumers missing out on surprise? The team behind Hipstery, a web store for mystery t-shirts, thinks they are. Which is why there are no t-shirt designs to choose from on Hipestry’s site. Instead, customers select a size, pay EUR 17 (plus shipping) and answer a series of questions about themselves. The Hipstery’s ’style scientists’ run the responses to this quiz through their ‘innovative style algorithm’—both concepts which the site’s irreverent tone would lead us to interpret loosely—to select the right t-shirt from their exclusive range of designs, many of which are out-of-print shirts from small suppliers.
Leipzig-based Hipstery’s openly opaque business model latches onto an anti-trend noted by our sister-site trendwatching in last month’s briefing about transparency. While most companies are providing ever more choice and ever more information, a gap is opening for businesses who can relieve consumers of the burden of decision. Acknowledging that this is a big responsibility to hand over, Hipstery will replace any t-shirts that customers don’t like, with the option of a refund if they’re wrong the second time. Sometimes a lack of choice is a good thing, especially if used to surprise and delight consumers.
I like the simple creativity behind this idea. I would have questioned how effective it would have been although the facts are there for all to see.
In times of financial crisis all people want to save money. They had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money. They stamped a route on Euro banknotes. It showed how far you’ll drive with a BlueMotion for the Banknote’s value. 5,000 modified banknotes were put to circulation by daily money transfers of Volkswagen dealers, Volkswagen Service shops and in the Autostadt in Wolfsburg. To visualize how far for how less you get they used the medium with the highest relevance for their target group: The Euro banknote itself. With a smart trick they turned it into a unique advertising space for free.
With a little investment into stamps VW got the attention of more than 50,000 people. After three weeks the click rate on www.bluemotion.de increased by 14%.
This stunt was created in Britomart train station, in Auckland, New Zeland, for the Meadow Fresh enterprise, a milk products company, and its product Calci-Trim. About 1250m sq. of grass was placed in the station and a TV ad was produced with people’s genuine reactions. Spontaneous WOM media happened in blogs, newspapers and TV news.
It shows excellent integration of guerrilla activity and traditional media. This is obviously becoming a trend, with the like of T-Mobile enjoying success with similar ads.
I would defo enjoy working on a project like this much like our 3 Summer of Fun campaign two years ago.
I think everyone agrees that the Playhouse @ Liberty Hall http://www.daft.ie/playhouse/ is a great idea but it turns out that we have been trumped by the Germans!
Bayer Media Facade
Check out the video above. 5.6 million LED lights covered the 17.500 square meters of the former Bayer’s HQ, lighting up a gigantic advertisement in Germany. Media facade will never be the same.
Great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”
This is a relatively inexpensive campaign that is certainly going to generate a lot of publicity and word of mouth which is great.
We have been really busy over the last few weeks so apologies for the lack of updates.
We are currently activating a creative campaign on behalf of Goosebump for Denny. It is a really exciting campaign that has two main elements. The first is transforming a truck into a fully functioning home and the second element involves creating branded pop up ‘home’ experiences throughout the country.
The roadshow is travelling the country at present and is receiving a fantastic reaction at each destination. This is one of the best campaigns we have worked on all year and it is a credit to the hard work that has gone in from the guys on the team and the vision that Goosebump showed in putting the creative concepts together.
Guerrilla Stunt for the movie Up. A replica of the balloon suspended house that’s the center of the movie sailed through the Thames, passing under the Tower Bridge.
