This stunt was created in Britomart train station, in Auckland, New Zeland, for the Meadow Fresh enterprise, a milk products company, and its product Calci-Trim. About 1250m sq. of grass was placed in the station and a TV ad was produced with people’s genuine reactions. Spontaneous WOM media happened in blogs, newspapers and TV news.
It shows excellent integration of guerrilla activity and traditional media. This is obviously becoming a trend, with the like of T-Mobile enjoying success with similar ads.
I would defo enjoy working on a project like this much like our 3 Summer of Fun campaign two years ago.
