Great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”
This is a relatively inexpensive campaign that is certainly going to generate a lot of publicity and word of mouth which is great.
[Courtesy of Direct Daily http://directdaily.blogspot.com/]
Tags: auckland, breast, cancer, foundation, New Zealand
