VW Banknote
I like the simple creativity behind this idea. I would have questioned how effective it would have been although the facts are there for all to see.
In times of financial crisis all people want to save money. They had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money. They stamped a route on Euro banknotes. It showed how far you’ll drive with a BlueMotion for the Banknote’s value. 5,000 modified banknotes were put to circulation by daily money transfers of Volkswagen dealers, Volkswagen Service shops and in the Autostadt in Wolfsburg. To visualize how far for how less you get they used the medium with the highest relevance for their target group: The Euro banknote itself. With a smart trick they turned it into a unique advertising space for free.
With a little investment into stamps VW got the attention of more than 50,000 people. After three weeks the click rate on www.bluemotion.de increased by 14%.
Tags: bank, banknote, bluemotion, money, volkswagen, vw
