Guerrilla Eggs!

Just stumbled upon this campaign for Sony PS3 Slim. Very cool, simple idea. Kudos to whoever did this in Dublin!

Big Brother is texting you!

After a week out of the office, i’m back!

Having spent the whole week sitting on the couch and gingerly hobbling around Sandymount following my operation i attended the IIA Congress. I will put up a post about the event when i can.

Spotted this campaign from Big Brother in Australia. Very good use of bluetooth technology. I am not sure what the regulations for sending unsolicited text messages in Australia are but i think it is a clever hook. Do you think this would work in Ireland? To be honest it could be used for numerous competitions and launches. No doubt it will be replicated very quickly!