Just to show the return you can get from clever experiential activity. The cost of producing stickers & postcards for this campaign was USD 2,000. The first month sales were USD 45,000 with a 45% rise in visitors to site. Now, they are results you can’t argue with!

Event marketing can increase a consumer’s purchase intent by up to 52 percent, according to the Advertising Research Foundation’s new study, “Engaging Events Pay Out.” Purchase intent rose 11 percent to 52 percent among consumers who attended brand-sponsored events including sports championships, walkathons and theme park sponsorships. Coca-Cola, Frito-Lay and State Farm were among the 12 companies that were studied across six different events. Harris Interactive, Rochester, N.Y., polled approximately 5,000 attendees online after the events’ conclusions to derive the results.