Just stumbled upon this campaign for Sony PS3 Slim. Very cool, simple idea. Kudos to whoever did this in Dublin!

Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.

Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.

Viral and guerrilla campaign for skateboard and urban culture brand, Zoo York.

Shortly after the first snowfall, fresh apples were hung from bare trees in high traffic pedestrians areas demonstrating the availability of fresh produce throughout the Winter at Calgary Farmer’s Market.

Imagine guerrilla activity for In Bruges.

Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awareness and create buzz about it. Much before the festival commenced, a trail of giant foot prints were planted in various places around Bangalore. An inexpensive idea that whipped up excitement, curiosity and suspence in the city. And, brought out the drama from within all Bangaloreans. Dramatix text messages and video messages about the Big Foot were uploaded on youtube.com and were forwarded as emails to fuel the drama. After the city was swept up by this bizarre occurrence, the reveal was done at the same spots with a board that read “For more drama, come to Ranga Shankara”.