Irish Times

This really nice article was published in The Irish Times this morning…

irish-times-1st-august

I just got away with putting down 25 as my age as it’s my birthday on Monday! I guess i’m now entering my late twenties!!!

This ambient campaign for Eisenbahn is kpretty much targeted to guys! It’s a quick and funny joke that will probably get the consumer thinking about the brand and more importantly about the key attributes of the brand.

Don’t drop the soap!

Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.

Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.

Postbank ‘Everyday’ Activity

We recently ran a hugely successful campaign with Murray Consultants for Postbank for the launch of the ‘Everyday’ account. The campaign was devised with the intention of helping people with their everyday tasks. We got a fantastic response from the public and as you can see from the video we brightened up a few people’s day in the process.

This campaign shows that you don’t always need to have an all singing all dancing campaign. It is more important to embrace the characteristics of the brand and communicate this in the appropriate medium.

New in stock!

Just to show the return you can get from clever experiential activity. The cost of producing stickers & postcards for this campaign was USD 2,000. The first month sales were USD 45,000 with a 45% rise in visitors to site. Now, they are results you can’t argue with!

Glad Paper

From July 28th to August 11th 2007, the newspaper New Express Daily, one of the local newspapers with the largest circulation, was put in Glad Zipper bag and sold at news stalls. Headline. Glad, fresh everyday.

Best Foot Forward

Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awareness and create buzz about it. Much before the festival commenced, a trail of giant foot prints were planted in various places around Bangalore. An inexpensive idea that whipped up excitement, curiosity and suspence in the city. And, brought out the drama from within all Bangaloreans. Dramatix text messages and video messages about the Big Foot were uploaded on youtube.com and were forwarded as emails to fuel the drama. After the city was swept up by this bizarre occurrence, the reveal was done at the same spots with a board that read “For more drama, come to Ranga Shankara”.

Marketing Events Increase Purchasing Intent

Event marketing can increase a consumer’s purchase intent by up to 52 percent, according to the Advertising Research Foundation’s new study, “Engaging Events Pay Out.” Purchase intent rose 11 percent to 52 percent among consumers who attended brand-sponsored events including sports championships, walkathons and theme park sponsorships. Coca-Cola, Frito-Lay and State Farm were among the 12 companies that were studied across six different events. Harris Interactive, Rochester, N.Y., polled approximately 5,000 attendees online after the events’ conclusions to derive the results.

Find out more here in Adweek.

Hot Basket!

A unique campaign from Lay’s allowing customers to easily understand the product offering in a fun and memorable way.