New Zealand Breast Cancer Foundation

Great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people’s way. The campaign’s claim was “The longer you wait, the bigger the problem gets.”

This is a relatively inexpensive campaign that  is certainly going to generate a lot of publicity and word of mouth which is great.

[Courtesy of Direct Daily http://directdaily.blogspot.com/]

Man Trap

Random House published this step-by-step guide that helps you get the man you want. You can read all about the 150 fun date ideas, what to wear, how to decipher body language, the keys to flirting, what turns men on and off, and more. Or alternatively you could just trap them.

Agency: BBDO Colenso Auckland, New Zealand.

Don’t drop the soap!

Ok. So the main reason i like this campaign is that Prison Break is one of my favourite TV shows. Beyond that it is also a very clever way to create hype about the show.

Playing off a common way to duplicate keys in prison, BBDO (Auckland) embedded a key imprint and the show’s details into bars of soap. They were then placed in public bathrooms all around New Zealand, with the details side facing up. Upon washing their hands the user would discover the underside where a key impression was hidden.